Syracuse, New York      1998 – 2005

Director of DataCom / Marketing Manager DataCom

Initiated product offering, marketing strategy, and sales/revenue plan for the Pass & Seymour/Legrand Network Wiring category.

• Created comprehensive product offering for efficient breadth of coverage that minimized inventory while offering a complete workable installation solution.
•  Developed / Executed Contractor Training Program / Opportunity Seminars for both residential and commercial installations resulting in over 2,000 trained and certified installers.
• Expanded DataCom product line from a Commercial offering to a Residential Home Systems offering leveraging the company position in the residential segment to break into new markets.
• Launched a parallel product strategy to enter the retail channel with a focus on consumers. This resulted in positioning the line at a major big-box as well as numerous cooperative hardware chains.